How do you get people inside a store without leaving their couch?

The inside of a HomeGoods is a feast for the eyes (and carts) of any decor-minded shopper.

The outside of a HomeGoods, however…is a beige box.

So how do you show people that the inside of a HomeGoods is soooo much more than its outside coveys? Well, obviously, you create a super-fun 6-episode mini sitcom set entirely inside one. And let your hilarious star, Jillian Bell, show those people just what awaits them.

Bronze Clio - Film - Scripted (Branded Entertainment & Content)
Shortlist Clio - Copywriting (Digital/Mobile & Social Media Craft)
D&AD Shortlist - Performance (Casting)

We capitalized on the glorious return of the QR code to let people know about their new favorite show.

And the content…oh the content.

After all that, the people still wanted more.

So we gave it to ‘em.

The Holiday Special

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Take risks. Just not with money.