JOY IS A DOWN-FILLED VELVET ARMCHAIR.
Or a handmade ceramic lamp. Or an unexpectedly cozy embroidered throw pillow. Because for HomeGoods shoppers, the biggest thrill in the world is the moment they spot something they never knew they needed, but couldn’t possibly live without. Our job was to capture that moment - that feeling - and turn it into billboards.
WE STARTED WITH PHOTOGRAPHY.
We hired the incomparable Meredith Jenks to capture that magic moment of magnetism when a HomeGoods shopper connects with the object of their desire. The resulting images have a sense of slow-motion, gravity-defying optimism that really does communicate the thrill of finding something that feels like it was made for you.
On to the layouts.
We needed the copy to be having just as much fun as the people in the photos. We needed BRANDING.
And we needed it all to work together in a big, eye-catching way.
